There’s no shortage of beautiful stationery out there—but the trick is making it feel like yours. Whether you’re DIYing your own invitations or customizing a template, here are five tips to help your designs feel personal, intentional, and completely one-of-a-kind.

Start With the Mood, Not the Fonts
Before you dive into colors or typefaces, pause and ask: What do I want this to feel like? Dreamy? Bold? Nostalgic? Answering that first will help guide every design choice that follows.

Play With Wording
Don’t be afraid to step outside the traditional “You’re invited…” formula. Use romantic, playful, or poetic phrasing that reflects your personality or event vibe. Even subtle tweaks (“a gathering under the stars” instead of “reception to follow”) can make a big impact.

Layer in Meaningful Details
Think: a tiny star motif if you got engaged stargazing. A soft lavender hue because your grandmother always wore that scent. Use symbolism, color, or small graphics to add layers of story to your design.

Match Fonts to the Energy
Serif fonts give a vintage or romantic feel. Sans-serif feels modern and clean. Script fonts add a sense of intimacy or elegance. Combine two thoughtfully (never more than three!) and always prioritize legibility.

Don’t Overcrowd the Design
White space is your friend. Let the artwork and typography breathe. A well-composed design feels more elevated and easier on the eye—plus, it signals thoughtfulness.

At the end of the day, great design isn’t just about looking good—it’s about feeling right. Trust your instincts, don’t be afraid to tweak, and always bring your personality into the details. That’s what makes stationery truly special.